Why the final product is not the be-all and end-all and other false myths which are damaging the mechanical sector and also your company
Ivano Corsini 29 May 2019
“I’ve got the best product therefore I will automatically sell more!” this is the philosophy of many companies, Italian and not, which expect customers to buy just because they have the best product. Is it really the final product which makes the difference between a successful business and a bankrupt
